Am I My Brother’s Keeper?
Held annually at the West Central Sports Complex in Little Rock, Arkansas in conjunction with the City of Little Rock, Am I My Brother’s Keeper is a weekend of Non-Violence with a commitment to carry that same attitude and actions throughout the summer. With local and community involvement, the weekend includes advocacy for youth sports, dialogue with teens, #BacktheBlue, Community Fair and exhibits, award ceremonies, food and fun. During the inaugural event, we received 13K unique impressions during the life of the engagement, activated 526 engagement posts and over 50 citizens lived streamed the Award Ceremony. Likewise, we reached attendance goal of at least 150 attendees for the weekend; with close to 300 individuals attending the event. Received Proclamation from the City of Little Rock for National Children's Day. Awarded each winner Middle & High School team with a $500 cash award. Awarded giveaways to participants from our community & collaboration partners. Created social media infrastructure to support 5-year obligation for Am I My Brother's Keeper? Execute 30-day event marketing campaign including print, radio, billboards and social media.